All the big fashion designers are starting to publish their new ad campaign for the Spring-Summer 2013 collection. Yes, I know it is freezing outside - I started wearing two coats at the same time, but this is just the way it is in fashion. Usually I find in each season few campaigns I really like, but this season I totally fell in love with three of them: CELINE, PRADA, BALENCIAGA.
I think the reason for my immediate crush, you know what, it's not a crush because crushes are coming and going and I feel like I will love these ads forever :) (ok..maybe it was just a little bit too dramatic)... So I was saying, the reason I love them so much is because there is something so calm, almost sporty (without being sporty at all) about all three of them, each in a completely different way, that makes the attitude of the picture and clothes just so beautiful.
In Prada it's the face of the amazing models they picked (and the best one is Raquel Zimmermann - in the right first picture above) with the composition and the way the clothes are just resting on the body. In Celine it's the way they shoot it and the fact they decided (again) to show us the amazing so natural beauty of model Daria Werbowy, along with the clothes ohh these so simple but yet so sophisticated and stunning clothes. And in Balenciaga they just left the wavy movement of the clothes to talk, while emphasizing it with its opposite: rough compositions and black and white pictures.
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